Kodak shares the appeal of mass customization for brands

Plus, Super Early Bird Rate expires THIS Friday-- book today to save $300

This year's Digital Print for Packaging US program will be our largest and best program to date-- featuring over 20 presentations and 27 top-notch speakers who will provide their expertise and insights into the current market, what the future looks like for digital print and challenges that remain.

Ahead of the conference, Smithers Pira recently spoke with industry leader, Don Allred the WW Marketing Director, Enterprise Inkjet Solutions at Kodak,to gain his perspective on what the appeal of mass customization is for brands, what he is most looking forward to at this year's conference and more.



"Mass customization can be the same as mass versioning. The critical point is to relate to the customer. Not all customers are the same. If they can use mass customization and relate to more customers...

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Don will share the stage with Ed Zumbiel of Zumbiel Packaging during the Digital Print in Action: Converter Case Studies session for their presentation Folding Cartons: Digital Printing for Mass Market Products and Packaging.

Additional presentations during this session include:
  • Corrugated Applications: 2016 packagePRINTING Excellence Award for Welch's Sparkling Project presented by Bennett Packaging
  • Mark Andy and WS Packaging will offer a presentation on Digital Label Printing
  • Custom Cans for Craft Beers from Tonejet Limited

Super Early Bird Rate Expires THIS Friday, March 31!

Secure your ticket to Digital Print for Packaging US 2017 and save $300 with the Super Early Bird rate. Hurry, this special offer ends this Friday, March 31.

 

Source: Pira Smithers